Wickes appointed Juice to look after their digital rich media campaign to promote their 25% off offer, which runs before and during the ten public holidays throughout the UK.
Wickes appointed Juice to look after their digital rich media campaign to promote their 25% off offer, which runs before and during the ten public holidays throughout the UK.
The campaign had to engage with both the trade professional and the amateur DIY enthusiast by driving click throughs to the Wickes site. The campaign which ran for the whole year, was made up of expanding MPUs, Leaderboards and Skins.
Creating a campaign that was simple and cost effective to update throughout the year
Using limited assets to create engaging content for DIY enthusiasts and trade professionals alike
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