Small Cells World Summit

These events attract global companies such as Orange, Cisco, Intel, Ericsson, NECS, but with ever rising sponsorship prices Clarion needed to give these sponsors greater profile within event collateral.

Unfortunately the branding for these events was very dated and the sponsors, whilst proud to be associated with the event weren’t necessarily proud for their brands to appear in the marketing material. Avren Events asked Juice to create a branding structure that was professional and aspirational, one that would attract a more diverse audience.

We created a beautiful looking brand and a brand architecture that was clear and concise. It accommodated 4 separate events that were held in four different regions including London, Americas and Asia.