After leaving their marketing careers behind, a couple of creative young ladies asked Juice to help get their mobile frozen yogurt business off the ground.
After leaving their marketing careers behind, a couple of creative young ladies asked Juice to help get their mobile frozen yogurt business off the ground.
The brief centred around their idea of selling frozen yogurt from the back of an old and battered battery operated 1980 milk float the girls had just bought.
Mad or genius? We weren’t sure at the time, but after we had created the logo, visual styling and livery we knew they were on to something special.
It was love at first sight, when we saw Stan (the milk float) after his amazing makeover. He’s a real showstopper, drawing people in from far and wide to sample their wonderful creations. If you’re in London, make sure you keep an eye out for him this summer.
“Juice sat around a table with us and collaborated on the original conception of our brand. We had a clear vision and Juice struck the right balance between bringing our ideas to life and co-creating with us. Not a day goes by when we aren’t complemented on our brand and it has without a doubt opened a lot of doors for our business. We wouldn’t dream of using any other designers now; Juice is part of our family.”
Creating a fun and distinctive brand
Designing the livery for Stan to help him get back to his best
Choco Chido. Say no more!
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