London Sport

With the support of Sport England, London Councils and the Mayor of London, London Sport is a body created to help physical activity and sport to work better in London.

With only a logo and a quickly-designed website in it’s graphic arsenal, Juice won the tender to create a suite of globally usable brand assets and a supporting brand guidelines document. The guidelines were conceived with ease of usability in sight, as the London Sport marketing team’s time is precious. Juice used the mission statement and values to inform the brand personality and tone of voice which are critical to work in tandem with the newly designed graphic style.

The successful launch of the revamped brand has led to further branding work for the soon-to-launch ‘House of Sport’ Headquarters in London.