AgilityEco asked us to take a look at the design and identity of one of their existing community programmes. LEAP (an acronym for the Local Energy Advice Programme) is a free service that provides important advice, support and energy saving measures to fuel poor and vulnerable households.
The old LEAP identity felt dated and lacked any personality. Our job was to breathe a bit of life back in to the brand and visually communicate the benefits of the programme. Using warm colours, overlays and fluid patterns we devised a distinct graphic language that instantly conveyed the idea of being warm, relaxed, and could be easily applied to their existing photo library.
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