House of Sport

London Sport asked us to create an identity and office branding for their House of Sport project.

London Sport aim to make London the most physically active city in the world, but this relies on hundreds of different organisations working better together. The House of Sport offers space in London for companies across the physical activity and sport sector, including charities, tech start-ups, PR firms and professional services a place where they can work together to achieve this goal.

We were brought in when the building was just a shell, to consult on how the interior should look and how to convey the idea of collaboration, innovation and transformation.