Disney commissioned Juice to produce a digital rich media campaign for the brand new Disney XD show, Gravity Falls.
First we listen. Then we create.
First we listen. Then we create.
Disney commissioned Juice to produce a digital rich media campaign for the brand new Disney XD show, Gravity Falls.
Our creative perfectly captured the essence of the show in an online environment. Our rich media ads not only included videos and bio’s etc, but also loads of quirky elements and hidden content to keep the user guessing and entertained within the units.
We also developed two online games including a magic 8 ball game (played within unit) and a video ‘what happened next’ game for the Miniclip hub. This immersive rich media experience, produced a campaign that dramatically increased dwell time and doubled the expected click through rate.
Devising hidden Easter eggs within the ad units
Creating a magic 8 ball game that would tell the users fortune
Developing the Miniclip hub and convincing Miniclip to do something they hadn’t offered before
Watching series one of Gravity falls. It’s awesome!
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