Fireman Sam

We were thrilled when Hit Entertainment asked us to put together the 2018 Global toolkit for Fireman Sam. From devising the campaign theme to PR thought starters, activity sheets, digital and press adverting, we did the lot.

Our campaign ‘Ready for anything!’ encourages our pre-school audience to be more like their hero Sam. By undertaking a variety of tasks brought to them via various marketing channels (tiered depending on the territories differing budgets and capabilities) our budding cadets would be rewarded with merit badges to stick on branded certificates. Once completed they would be awarded the title of official Fireman Sam cadet.