Crossrail appointed Juice to help establish their brand and raise their profile during the lobbying stages to Government and throughout the subsequent construction phase.
First we listen. Then we create.
First we listen. Then we create.
Crossrail appointed Juice to help establish their brand and raise their profile during the lobbying stages to Government and throughout the subsequent construction phase.
Multiple agencies had been working with Crossrail prior to our appointment and their brand had already become inconsistent and disjointed. Our first step was to audit the Crossrail brand and identify where changes should be made to ensure a more consistent brand experience.
We aligned their internal and external communications, as well as developing an identity and guidelines that would help manage their brand in the future.
We have worked on many aspects of the brand and produced a wide range of printed collateral, signage and hoarding graphics, all of these items followed a very detailed set of brand guidelines. We even designed and built the exhibition space at their visitor centre.
Designing the space and graphics for the visitor centre.
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