Having recently taken over the Chlamydia Screening programme for Hillingdon, CNWL asked us to come up with some ideas to encourage sexually active 16-24 year olds to order a home testing kit.
One of the key issues was that this demographic feel invincible and that for 70% of people with Chlamydia the symptoms aren’t visible.
Our playful tone of voice and visual styling enabled us to overcome these barriers and create a campaign that succinctly drove the message home in a way that resonated with our audience.
To our client it was important that the design conformed to the CNWL guidelines as well as aligning itself to the Checkurself brand.
This campaign was rolled out as posters, ads, printed material as well as online and other promotional items.
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