BSA Rebrand

Following a full strategic review, Juice were asked to look at the BSA rebrand and advise how to communicate their vision in a clear, consistent and compelling way.

After reviewing and collating the research, we created an ‘action plan’ aimed at engaging not only internal staff, but also volunteer networks and external funders.

Working closely with the BSA team we created best practice guides for messaging and tone of voice, before working on the new logo, visual identity and brand guidelines.