Apprenticeship Campaign

The brief was simple, we needed to produce a 12-18 month long campaign that would encourage students across all of the creative industries, to consider becoming an apprentice and to encourage employers to offer apprenticeships as a viable route into their company.

We designed a toolkit that used the letter A (A for apprenticeships) as a way to deliver multiple messages to multiple audiences. Made up of 14 items, our flexible solution included bespoke designs for fashion & textile, animation and film industries etc which reflected the content and made it engaging and user friendly for the audience.

This campaign has proven such a success Creative Skillset have extended the life of the campaign and used it as a benchmark for all future campaigns.