Love Music Campaign

Some global tech firms pay just a tiny proportion of their multi-billion pound profits to the creators of music streamed online by millions of music lovers. The #Lovemusic campaign aimed to put this right. We were tasked with creating an identity for people to rally behind and a social hijack campaign that drew attention to article 13 and then later the Copyright Directive.

We believe that in our own small way our creative helped MEPs vote in favour of the Copyright Directive in what has become a landmark victory for the #LoveMusic campaign!