NHS England asked us to launch a 3 month awareness campaign on their social channels targeting the East of England. This heartfelt campaign aimed to break down the barriers preventing patients from seeking essential NHS care.
Using key campaign messages tailored to specific locations and demographics, our aim was to empower individuals to take proactive steps and seek guidance by reaching out to their GP or calling 111.
Our creative reached over 2.7 million people, with nearly 8 million impressions. With three times the amount of impressions compared to reach and a recall lift rate of 12.42%, itโs clear that our campaign was a success and stuck in the minds of our target audience.
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