London Sport Identity

With the backing of Sport England, London Councils, and the Mayor of London, London Sport is on a mission to revolutionise physical activity and sport across the capital.

Armed with nothing but a logo and a hastily crafted website, London Sport sought a creative partner to elevate its brand to global heights. We clinched the tender and set out to craft a suite of brand assets and guidelines ready for rollout.

Drawing inspiration from their mission statement and values, we infused the brand with a personality and tone of voice that perfectly complemented the newly created graphic style.

The success of the brand relaunch has paved the way for even more exciting branding projects, including the launch of the 'House of Sport' Headquarters in London. Watch out, world – London Sport is making things happen and Juice is proud to be right there in the thick of it!