Neon brand development

Engineering UK tasked us with developing a visual identity for neon, an initiative designed to bring the STEM curriculum to life through real-world engineering and technology.

Faced with only a basic guidelines document and a partially built website, it was clear that Engineering UK needed to establish the visual foundations for their new brand.

Our visual strategy incorporated a series of patterns tailored to engage neon’s key audiences. Coupled with a contemporary colour palette and fresh vibrant imagery we were able to convey the energy, inspiration, and aspirations of neon to the broader engineering community.