Breast Cancer Now - Internal Branding

Breast Cancer Now entrusted us with the heartwarming task of rebranding the Tony Roberts Research Centre, located within the Institute of Cancer Research. Spanning two floors with multiple entry points, we set out to design graphics that would not only illustrate the incredible work happening inside but also create a sense of flow as you travelled around the building.

Our solution filled the corridors of the research centre with vibrancy and warmth, crafting an environment that filled visitors with awe and admiration for the groundbreaking work conducted within it’s walls, as well as instilling a deep sense of pride among the dedicated individuals who contribute to these efforts.

At each entrance, we introduced messages that warmly greeted visitors, reminding them that they were stepping into a truly special place, where remarkable people are making a profound impact.