Global glove launch

After creating successful campaigns for Kimtech EU, we were thrilled to be introduced to the US and Asia marketing teams to help launch a state-of-the-art protective glove to a global audience.

On first sight launching a glove that exceeds industry standards in protection, durability and efficacy is a dream, but we knew that these credentials wouldn’t necessarily translate to sales. Most Lab and Health and safety managers regard PPE as a distraction rather than an enabler for scientists to do their best work, often selecting PPE based on cost and meeting the minimum safety requirements.

Our campaign positioned the Prizm glove as the next generation of glove and the only choice for a world class research environment. The campaign aimed to bring a touch of fun and excitement while highlighting just how the Prizm gloves advanced features elevates the scientific experience, allowing researchers to concentrate on the science without any distractions or concerns.