BETTING AND GAMING COUNCIL

We couldn't contain our excitement when tasked with spearheading a new campaign for BGC. Building on the success of 'When the fun stops, Stop,' our national campaign promotes the use of safer gambling tools and encourages betting and gaming enthusiasts to pause and think before having a bet.

We loved being at the centre of this through the line campaign. From creating the distinctive styling, bespoke animations, social assets, OOH, national press ads, point of sale and a comprehensive guidelines document and toolkit, we gave the members everything they needed to seamlessly roll out the campaign across their channels. We also commissioned the very talented boys from Glorious Days to lead on the TV and radio spots. So when you get a minute, take a moment to Pause and check out the campaign :)