NHS: FLU-FIGHTERS CAMPAIGN

In 2015, only 20% of East London Foundation Trust staff took the proactive step of getting the flu jab, putting both themselves and their patients at risk. This startling statistic placed the Trust among the lowest in the UK for flu jab uptake. Faced with the challenge of securing funding, our mission was clear: to boost engagement and increase rates by a remarkable 50%.

Through meticulous research, strategic planning, and close collaboration with the NHS, Juice developed a powerful, impactful concept. The result? A remarkable transformation, with current uptake rates soaring to approximately 70% and continuing to rise. Together, we're making significant strides in protecting both staff and patients against the flu.