Teenage Cancer Trust ‘Gifts’ Christmas campaign

When TCT approached us to help with their Christmas campaign, we were all in! Our aim was clear: to engage both lukewarm supporters and partners, while also attracting new ones, all in the spirit of raising funds.

In a season often consumed by material gifts, our campaign took a different approach, shining a spotlight on the true essence of giving: the gift of care, time, and understanding. Because let's face it, sometimes the best gifts don't come in boxes!

Our message was spread far and wide through a mix of direct mail, digital assets, and film, ensuring that our heartfelt campaign touched hearts and minds across the board.