In July 2015 Juice were commissioned by LCA to design an identity for The White City – Bright Future project. This was a particularly unusual project, in the fact that 4 major developers, who are ultimately competitors, were working collaboratively to raise the profile of White City area as a whole.
Our job was to create an identity and digital offering that would not have the flexibility to work with the each developers distinctive brand or on it’s own, but would ultimately bring to life a regeneration scheme that will shape the lives of it’s residents for generations.
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