One of the most iconic brands of recent years, Ministry of Sound started as a nightclub and since is now a huge multimedia entertainment business.
So when Juice were invited to pitch for the artwork for 2 of it’s upcoming compilation albums, we leapt gleefully at the chance.
Sleepin is Cheatin, a progressive dance music brand in it’s own right along with a new Grooves selection provided us with 2 different challenges that we were delighted to win the business for. Already their biggest pre-order compliation in history, Sleepin is Cheatin features a tribal design, reflective of the scene, whilst Grooves gold foil and geometric design gave it that feel of a special gift .
Our creative went on to inform the TV Commercials for each release and has seen us continue a hugely rewarding relationship with Sony Music.
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