Our brief was to create an impactful marketing campaign that conveyed the individual benefits of the Kimtech* Glove range.
By increasing the physical size of the product we were able to show scientists interacting with the gloves using clever visual metaphors: from a scientist laying on a hand to reflect the idea of comfort or a scientist sitting in cupped hands to reflect supreme protection. This allowed us to inject some fun into the campaign whilst supporting each glove’s primary benefits.
From initial scamps, messaging, photoshoot and art direction we helped bring this campaign to life.
A great days photoshoot with the very talented Dean Whiting
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