You may recall last time we told you about our appointment by DMG World Media to create the integrated campaign for the Metro Ski and Snowboard Show 2007.
The show took place at Olympia from 23rd-28th October 2007 and early indications are that it was a fantastic success! The campaign we created was London centric.
The strapline ‘Ski London’ was positioned alongside impactful images of skiers and snowboarders with iconic London landmarks, allowing the brand to strongly reinforce its key message of a ski event in the heart of the capital; whilst a suite of logos helped to inform the public what could be undertaken at the show.

The campaign was rolled out throughout London using press, billboard, tube advertising and a comprehensive web portal www.metrosnow.co.uk

We have certainly noticed a technological shift within the exhibition industry in terms of web usage; the trend seems to be that more and more events companies are creating portals sites that engage with their target audience over a longer period of time. If this is something you have considered and you would like to chat further please do not hesitate to get in touch.

Clarion events recently appointed us following a 3 way pitch to create the complete integrated campaign for their ‘Sprit of Christmas’ fair.
A warm strapline ‘Christmas beautifully wrapped’ was complemented with a stylistic interpretation of a Christmas tree constructed out of presents.
To view please click here

Following a three way pitch we have been appointed
by CMP Information to create the integrated campaign for Think 08. 

The campaign we created invited the audience to see things differently. The campaign incorporated images of buildings that were either still on the drawing board, near completion or had been revamped so as to generate a buzz around the event. The campaign used a number of Think facts which were designed to make the audience pause and think about the innumerable ways in which the built environment could grow towards a sustainable future. Each advert was then targeted at a specific audience through a tailored boiler plate message and call to action. To view please click here

Their can be no question that sustainability is affecting all businesses in all industries. We are also advising CMP Information on improving the way that they get all print collateral produced. If you are really concerned about the environment then you should definitely consider waterless printing, which is arguably one of the most environmental friendly printing process available. Should you want further information please do not hesitate to get in contact, we’d be happy to help.  

Following a three way pitch Juice has been appointed by REED to create an integrated campaign for their 2008 Documation UK event. We were appointed because of a strong campaign that visually embraced what had been done before whilst ensuring a refreshing, different approach. Visuals in the New Year.

Approved Properties Abroad, has recently launched an exciting initiative to sell overseas properties. Part of our remit recently was to create a suite of adverts and advertorials that would then be inserted into six Royal Bank of Scotland private banking magazines. Using a combination of emotive imagery and factual copy ensured a campaign that was highly persuasive and credible. All adverts were monitored and tracked using a number of bespoke measurement devices.
To view please click here